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The Product Development and Management Association (PDMA) is a not-for-profit organization that provides service to the people who cares the development of new products. Founded in 1976, the member of PDMA including product development professionals and scholars from all the sectors in over 20 countries around the world. In Dec. 2006, by establishing PDMA CHINA, PDMA formally entered China. PDMA provides New Product Development Professional (NPDP) training and certification, whose content covers new product strategy, product portfolio management, product development process, R&D tools and performance evaluation, product market management, teamwork and organization management, etc. The professional publications of PDMA include Journal of Product Innovation Management and Visions Magazine. For more detailed information, please visit translate the PDMA Hand Book in Chinese, and published in July 2007 by Electronic Industry publishing company.

KPMG is one of the four major accounting firms in the world. As the official member of the SEI CMM/CMMI project, KPMG established the CMM/CMMI standard together with SEI. With 4 certified CMMI Lead Assessor, the CMMI assessment and certification service clients of KPMG include Infosys, Samsung, Huawei, HSBC, Hp, Siemens, Honeywell, Microsoft, etc. For more detailed information, please visit


School of Economic and Management, Tsinghua University is dedicated to become the world-class economic and management schools in the world and to cultivate business leaders in the future for China and the world. The lecturer team of Hicheng Consulting is also employed in SEM, Tsinghua University to teach R&D management courses for the EMBA/MBA classes. For more detailed information, please visit



Dr. Thota is internationally recognized innovation expert with over 20 years leadership experience in new product development, innovation management and executive leadership. He founded Innovation Business Development, Inc., in 2000 to assist clients in manufacture and sale of innovative products

Dr. Thota played a key role in transforming the Product Development and Management Association (PDMA) into a global organization during 2000-2007 serving as member of its Board, V P of Conferences, President and Chairman of the Board. He Chaired and Co-Chaired several prestigious PDMA international conferences on product development and innovation in China, India and the USA during 2001-2007. He successfully championed formation of PDMA-China in 2007 and PDMA-India in 2006. He is a member of the US National Innovation Initiative Strategy Council and contributes to US Council on Competitiveness dialogue on “innovation metrics” and “the future of U.S. manufacturing.” He also serves on the Advisory Council of the Creativity Connection, Americans for the Arts and Billion Minds Foundation.

He gives guest lectures on product development and innovation management at the University of Georgia and the Georgia Institute of Technology and is a Senior Fellow at the Kellogg Innovation Network, Northwestern University. For more detailed information, please visit .

R&D Management Consulting Co., Ltd 2001-2008, all rights reserved